This privacy policy will explain how True Echoes uses the personal data we collect from you when you use our website.

What data do we collect?

True Echoes collects the following data:

  • personal identification information (title, name, etc.)
  • login credentials (including username and password)
  • email address
  • device information (such as MAC address, IP address, operating system and browser type)
  • location information (such as a GPS signal emitted by your mobile device)
  • reason(s) for contacting us, such an enquiries or requests
  • opinions, preferences, feedback, complaints, comments and/or suggestions (including comments made on our social media pages and our website)
  • online browsing habits, activities and behaviour (such as which of our web pages you have visited and when you visited them)

How do we collect your data?

This policy applies to any personal information that we collect through our Data Collection Media, which include our:

  • websites and micro sites as may be updated and/or extended from time to time
  • mobile sites and applications
  • other online/mobile interactive features
  • official social media pages
  • communication channels (telephone, SMS/text message, email and fax)

We collect your personal information through our Data Collection Media whenever you use any of our Services, including using our website or visiting our buildings.

True Echoes may also collect your personal information from (and/or combine it with information from) other sources, such as:

  • individuals and/or organisations where you have confirmed that they may provide your personal information to us
  • other sources, such as when information about you is volunteered by a third party e.g. mentioned in a complaint

On some occasions we may also collect your personal information from public sources where it is fair and lawful to do so. For example, we may use publicly available information to track down the owner of certain intellectual property rights. These sources may include Google or other internet search engine results, or publicly available data from Facebook, Twitter and similar social media, or other information in the public domain.

How will we use your data?

We may use your personal information for a variety of purposes, depending upon the Service you have requested or are using. Quite often we will use your data simply to fulfil a request that you have initiated, such as to deal with your enquiry, or otherwise to provide you with and enable you to use our Services.

We may also use your personal information to manage and develop the Services that we offer, for example to:

  • ensure that our relevant data collection media and Services are provided in the most effective manner for you and the device you are using
  • manage and improve our data collection media and Services
  • review and analyse your use of our data collection media and Services in order to develop and improve the quality of our offering and strengthen our relationship with you
  • personalise our data collection media and Services and present you with content and information (including advertisements) which are tailored to you
  • contact you if we have not heard from you for a certain amount of time
  • invite you to provide feedback, assist with surveys and input into consultation exercises
  • provide you with administrative information and/or service announcements and updates (including changes to our policies and terms)
  • ensure our records are accurate and up to date
  • administer our legitimate internal management analysis, audit, forecasts and business planning and transactions

We may also convert personal information into depersonalised (“pseudonymous”) data or anonymous data and use it (normally on an aggregated statistical basis) for research and analysis to improve our Services, processes and performance.

Depersonalised or aggregated information does not personally identify you. It may be used for statistical analysis and administration, including analysis of trends, carrying out actuarial work, tailoring products and Services, risk assessment and analysis of costs and charges in relation to our Services.

We may automatically collect certain information from you (such as usage information) when you use our data collection media, through the use of web beacons, device identifiers, pixel tags, cookies and similar technologies. We may combine this information with other personal information that we have collected from or about you in order to learn more about how you use our data collection media and Services so that we can improve our Service offering.

To find out more about how we collect and use this automatically collected information, please see the British Library’s Cookies Policy.

In carrying out the above, True Echoes processes your personal data in a variety of ways, each of which may have a different legal basis. We may process your personal data because:

  • You have given your consent 
  • It is necessary for the performance of a contract with you
  • We are under a legal obligation to do so (e.g. for equality monitoring or health & safety purposes)
  • It is in the public interest and in the performance of our official duties

We will inform you of the specific legal basis that applies to the processing of your data either at the point of collection, or in the Service specific pages linked to from this page.

How do we store your personal information and keep it safe?

We take steps to seek to protect the security of your personal information, in accordance with our legal obligations.

We cannot guarantee the security of any transmission of personal information over the Internet. Communications sent over the Internet, such as emails, are not secure, although their security may be increased if they have been encrypted. While we strive to protect your personal information, we cannot guarantee the security of any information transmitted to us over the internet. Therefore, please do not submit personal information to us online unless you accept the security risks of doing so.

What are your data protection rights?

True Echoes would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: 

Or write to us: Sound Archive, The British Library, 96 Euston Road, London, NW1 2DB


Cookies are small text files placed on your computer to collect standard Internet log information and visitor behaviour information.

Unless you have adjusted your browser settings to refuse cookies, our systems will issue cookies as soon you visit our websites or access other online Services. If you have switched off cookies then some of the functionality of our Services may not be available to you.

  • Improving your experience and supporting the delivery of our Services
  • Measuring website performance

There are two types of cookies: ‘session cookies’ and ‘persistent cookies’:

  • Session cookies last only for the duration of a website visit. Your web browser will normally delete session cookies as it is closed down.
  • Persistent cookies outlast a session and will remain on your computer, although they will normally have an expiry date.

We use cookies for three major functions:

  • Essential (also known as ‘strictly necessary’) cookies

These cookies are essential for you to be able to move around some of our websites and to use their features. Without these cookies, Services that you have asked for, such as search results cannot be provided.

  • Performance cookies

These cookies collect information about how visitors use our websites, such as which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect personal information; all information collected by these cookies is aggregated and therefore anonymous.

  • Functionality cookies

These cookies allow our websites to remember choices you make (such as your user name), and provide enhanced customisation features in certain Services. These cookies can be used to remember changes you make to text size, fonts and other parts of web pages that you can customise, or to provide Services you have asked for, such as watching a video or commenting on a blog. Information stored by functionality cookies is anonymised and cannot be used to track your browsing activity on other websites.

Where can I find out more about cookies and how to turn off or delete them?

Find out more about cookies at including information on how to control and delete them in all major web browsers.

You can block cookies by activating the setting on your browser that allows you to refuse all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of our sites, or you may experience reduced functionality when accessing certain Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

For information about deleting cookies from the browser on your mobile phone, refer to your handset manual.

Privacy policies of other websites

The True Echoes website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

True Echoes keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 14 December 2020.

How to contact us

If you have any questions about True Echoes’ privacy policy, the data we hold on you, how we use cookies, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us: 

Write to us: Sound Archive, The British Library, 96 Euston Road, NW1 2DB